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Позиция объединяет три задачи: подготовить рекламный запуск, управлять размещениями и определить, какие действия дают обращения по приемлемой стоимости.

Медиаплан с расчётами

По описанию продукта и задаче заказчика необходимо определить аудиторию, подобрать рекламные каналы и подготовить распределение бюджета. До запуска — сформулировать предложения для объявлений, выбрать посадочные страницы и согласовать показатели, по которым будет оцениваться результат.

Здесь пригодятся опыт подготовки рекламных предложений, анализ конкурентов и умение обосновывать расходы расчётами.

Кампании под управлением

Настройка и сопровождение рекламы в Яндекс Директе и VK Рекламе: подбор запросов и аудиторий, подготовка объявлений, установка ограничений бюджета, тестирование текстов и изображений. По действующим кампаниям — корректировка настроек и перераспределение расходов в пределах согласованного плана.

Необходимо уверенно владеть хотя бы одним из этих рекламных инструментов и понимать принципы работы второго.

Выводы, на основании которых принимаются решения

Проверка целей и UTM-меток, сопоставление рекламных расходов с обращениями, оценка стоимости и качества заявок. По результатам — предложения: какие объявления заменить, какие аудитории исключить, где продолжить тестирование.

Потребуются Яндекс Метрика, Excel или Google Таблицы, понимание CTR, CPC, конверсии и стоимости обращения. Отчёт должен содержать выводы и следующие действия.

Организация работы

Полная дистанционная занятость.
График 5/2, с 09:00 до 18:00
Рекламные бюджеты и существенные изменения кампаний утверждаются до внесения.
Необходимы собственный компьютер, телефон и устойчивый интернет.

Приглашаем к сотрудничеству! Оставляйте отклик — познакомимся и обсудим, какие рекламные задачи вам интереснее решать.

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Маслова Лилия Витальевна — о компании

Сопроводим до оффера

Оффер быстрее с Эйч

Интернет-маркетолог

Сопроводим до оффера

Оффер быстрее с Эйч

Маслова Лилия Витальевна — о компании

Сопроводим до оффера

Оффер быстрее с Эйч

Интернет-маркетолог

Сопроводим до оффера

Оффер быстрее с Эйч